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Mercedes-Benz Brisbane brings Boutique retail offering to the CBD

MB Brisbane Boutique

In an Australian first, Mercedes-Benz Brisbane has today unveiled plans to open its first boutique retail offering in mid-August, located in the heart of Brisbane’s golden triangle district at 300 Adelaide Street.

As a member of Lei Shing Hong (LSH) Auto Australia, Mercedes-Benz Brisbane has designed the new concept with the customer in mind, offering a range of automotive services to those living and working in the CBD.

The Mercedes-Benz Brisbane Boutique will allow consumers to book test drives of the latest Mercedes-Benz vehicles, book their own car in for a service and purchase merchandise.

Mercedes-Benz Brisbane Dealer Principal, Shane Parkins, said bringing this unique concept to the river city will provide a new touchpoint for existing clientele, as well as creating the opportunity for the brand to reach a new customer base.

“We know people are increasingly time-poor, so we want to make life as easy as possible for our clients, and see this as a chance to offer a more convenient, customer-centric service in the easy-to-access heart of Brisbane City,” Mr Parkins said.

“We’re continually looking for new, innovative solutions to promote ease of business for both current and future customers and this concept really hits the nail on the head. We’ve created something unique for the Brisbane market that connects with customers in a local way,” he said.

As well as being inspired by the global network of MercedesMe stores, which have been designed to operate as creative hubs for the public to engage with the brand in a relaxed, non-sales driven environment, the concept was also based on consumer insights and is a demonstration of Mercedes-Benz Brisbane’s agile approach to retail and customer behaviour.

“With the way retail has been evolving and will continue to evolve, we know that consumers want to experience the essence of a brand – not just its products. The way LSH AUTO Australia are developing new projects, including our Breakfast Creek development, has this fusion of brand and lifestyle at the heart,” explained Mr Parkins.

The showroom will be positioned alongside retail partner Motorwagen, a new café/restaurant that offers a contemporary dining experience with an emphasis on house-made dishes and best local produce.

The Mercedes-Benz Brisbane Boutique opens mid-August 2018.

For more information, contact:

Sonia Shillington
Head of Marketing - Mercedes-Benz Brisbane
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (07) 3251 6666