OUR BRAND PROMISE – YOU COME FIRST. ALWAYS

As an LSH Auto International company we are part of the world’s largest Mercedes-Benz passenger vehicle dealer group. A dealer group with more than 280 premium automotive retail outlets across over 290 cities and more than 22,000 employees – as at December 2020. All of whom are driven to deliver on our brand promise of placing our customers at the centre of everything we do.

When we say ‘You Come First. Always’ we have a vision to meet the premium mobility needs of our customers in a manner that makes them feel part of our family.

YOU COME
FIRST
ALWAYS.

OUR BRAND VISION – TO BE THE BENCHMARK FOR EXCELLENCE IN CUSTOMER EXPERIENCE.

Our global reach and decades of experience allows us to deliver levels of service and support that give truth to that promise.

Our vision drives us to invest in industry leading facilities, such as the standard -setting new home of Mercedes-Benz Brisbane. It drives us to operate in an environmentally and socially responsible manner and to be a valued contributing member of our communities.

Our operating businesses of Mercedes-Benz Sydney, Mercedes-Benz Brisbane and Mercedes-Benz Melbourne will always deliver on a core set of values that result from our brand promise and vision.

We invite you to visit our dealerships to experience the values that we believe are raising the standards of the premium automotive retail experience.

THE LSH AUTO AUSTRALIA BRAND FILM, IN OUR OWN WORDS, FROM OUR TEAM MEMBERS.

OUR BRAND VISION – TO BE THE BENCHMARK FOR EXCELLENCE IN CUSTOMER EXPERIENCE.

Our global reach and decades of experience allows us to deliver levels of service and support that give truth to that promise.

Our operating businesses of Mercedes-Benz Sydney, Mercedes-Benz Brisbane and Mercedes-Benz Melbourne will always deliver on a core set of values that result from our brand promise and vision.

We invite you to visit our dealerships to experience the values that we believe are raising the standards of the premium automotive retail experience.

THE LSH AUTO AUSTRALIA BRAND FILM, IN OUR OWN WORDS, FROM OUR TEAM MEMBERS.

WE DELIVER
EXCEPTIONAL
SERVICE.

To deliver on our brand vision and ensure that our customers are at the core of our working lives, all of us at LSH Auto strive towards the same mission – Build trust. Deliver Excellence. Always. In doing that we all adhere to core set of values that drive our every action.

Our Values Are:

TRUST

Trust is the foundation of every long-lasting relationship. LSH Auto strives to be your trusted partner at every stage of the car ownership lifecycle, from purchasing to servicing and beyond.

INTEGRITY

We believe in honesty, responsibility, and accountability and aim to embody these values every time you interact with LSH Auto.

TEAMWORK

Our team comprises specialists from markets around the world who represent different ethnicities and cultures but are united by a common vision – to deliver excellence in customer service.

RELEVANCE

LSH Auto goes the extra mile to understand your needs and preferences in every possible way. We aim to build a long- lasting mutual relationship, deepened by interactive conversations, enabling us to respond to your changing needs at all touchpoints.

SOCIAL RESPONSIBILITIES

LSH Auto strives to be actively engaged in the communities we live and operate in. This means supporting social initiatives that contribute to society and enhance quality of life.