MB Brisbane still kicking goals
Now into its third year the LSH showcase dealership at Breakfast Creek consolidates its position
MERCEDES-Benz of Brisbane, the $100 million showcase dealership built by LSH Auto Australia on the Brisbane River, and now just completing its second year of operations, is continuing to prosper in spite of the handicap of the COVID pandemic.
The unique multi-storey lifestyle and hospitality centre which hosts a four-level dealership which visitors liken to the visit to a five-star hotel, maintained new car volumes in the latest 12 months compared with the first 12 months in spite of the pandemic and short supply of new car stock.
The first half of 2021 has also seen a 20 per cent increase in service volume over 2020.
Given the pandemic, management was expecting visits by customers would have dropped but the numbers of walk-ins, enquiries and appointments have grown by around 15 per cent.
The managing director of LSH Auto Australia, John Good, told GoAutoNews Premium: “We haven’t really seen any drop off in the overall sales activity nor sales volumes in Mercedes-Benz Brisbane. Of course, there’s a bit of seasonal effect with lockdowns etc but, in the broader context, there has not been a drop off in new car volume.
“Aftersales; we’ve seen an increase. I think consumers are now aware of the facilities and what the facilities can provide in terms of that uniqueness and that exceptional experience.
“Where we are seeing growth is in AMG. The dealership has a dedicated AMG showroom at the front entrance and we do have dedicated AMG personnel specifically versed in the AMG product. That is supporting the appeal and broadening the awareness of AMG so we are seeing growth in interest in the AMG brand and that is supporting AMG sales.”
“So we’re continuing to grow our car parc and we are particularly seeing a solid increase for younger vehicles coming in for service as well. We are also seeing consumers that may have even bought elsewhere are coming to us for servicing.
“The events and hospitality side of the centre continues to thrive. During non-lockdown periods, there are on average two events on site each week. These included catered events for professional groups, community groups and major events which attract hundreds of new attendees each week.
“The team here in Brisbane under the leadership of DP Ken Got, are pushing various events, weekly and monthly and these are strengthened through our local brand ambassadors. We are really using the facility and exploiting every opportunity we can to bring customers in and get them engaged and get them involved with what we’re doing,” Mr Good said.
