OUR BRAND PROMISE – YOU COME FIRST. ALWAYS
As an LSH Auto International company we are part of the world’s largest Mercedes-Benz passenger vehicle
dealer group. A dealer group with more than 270 premium automotive retail outlets across over 110 cities and more than
24,000 employees – as at December 2018. All of whom are driven to deliver on our brand promise of
placing our customers at the centre of everything we do.
When we say ‘You Come First. Always’ we have a vision to meet the premium mobility needs of our
customers in a manner that makes them feel part of our family.
OUR BRAND VISION – TO BE THE BENCHMARK
FOR EXCELLENCE IN CUSTOMER EXPERIENCE.
Our global reach and decades of experience allows us to deliver levels of service and support that give truth
to that promise.
Our vision drives us to invest in industry leading facilities, such as the standard -setting new home of
Mercedes-Benz Brisbane. It drives us to operate in an environmentally and socially responsible manner and
to be a valued contributing member of our communities.
Our operating businesses of Mercedes-Benz Sydney, Mercedes-Benz Brisbane and Mercedes-Benz
Melbourne will always strive deliver on a core set of values that result from our brand promise and vision.
We invite you to visit our dealerships to experience the values that we believe are raising the standards of
the premium automotive retail experience.
THE LSH AUTO AUSTRALIA BRAND FILM, IN OUR
OWN WORDS, FROM OUR TEAM MEMBERS.
To deliver on our brand vision and ensure that our customers are at the core of our working lives,
all of us at LSH Auto strive towards the same mission – Build trust. Deliver Excellence. Always.
In doing that we all adhere to core set of values that drive our every action.
Our Values Are:
Trust must be earned, and
when it is, barriers are
removed and long standing,
Honesty, responsibility and
accountability are all part
of a brand characteristic of
integrity that governs our
actions and decisions.
Working to a common vision
will lead to uncommon
results. Teamwork drives
success and delivers
benefits for both our
customers and our team
In a fast changing
world, knowing what our
customers are doing
and wanting is key to
experiences. It means
growing and changing
with our customers as part
of maintaining long-term
Giving back makes us a
valuable member of the
communities in which we
operate and sees us join
our customers in building a