OUR BRAND PROMISE – YOU COME FIRST. ALWAYS

As an LSH Auto International company we are part of the world’s largest Mercedes-Benz passenger vehicle dealer group. A dealer group with more than 280 premium automotive retail outlets across over 290 cities and more than 22,000 employees – as at December 2020. All of whom are driven to deliver on our brand promise of placing our customers at the centre of everything we do.

When we say ‘You Come First. Always’ we have a vision to meet the premium mobility needs of our customers in a manner that makes them feel part of our family.

YOU COME
FIRST
ALWAYS.

YOU COME
FIRST
ALWAYS.

OUR BRAND VISION – TO BE THE BENCHMARK FOR EXCELLENCE IN CUSTOMER EXPERIENCE.

Our global reach and decades of experience allows us to deliver levels of service and support that give truth to that promise.

Our vision drives us to invest in industry leading facilities, such as the standard -setting new home of Mercedes-Benz Brisbane. It drives us to operate in an environmentally and socially responsible manner and to be a valued contributing member of our communities.

Our operating businesses of Mercedes-Benz Sydney, Mercedes-Benz Brisbane and Mercedes-Benz Melbourne will always deliver on a core set of values that result from our brand promise and vision.

We invite you to visit our dealerships to experience the values that we believe are raising the standards of the premium automotive retail experience.

THE LSH AUTO AUSTRALIA BRAND FILM, IN OUR OWN WORDS, FROM OUR TEAM MEMBERS.


OUR BRAND VISION – TO BE THE BENCHMARK FOR EXCELLENCE IN CUSTOMER EXPERIENCE.

Our global reach and decades of experience allows us to deliver levels of service and support that give truth to that promise.

Our vision drives us to invest in industry leading facilities, such as the standard -setting new home of Mercedes-Benz Brisbane. It drives us to operate in an environmentally and socially responsible manner and to be a valued contributing member of our communities.

Our operating businesses of Mercedes-Benz Sydney, Mercedes-Benz Brisbane and Mercedes-Benz Melbourne will always deliver on a core set of values that result from our brand promise and vision.

We invite you to visit our dealerships to experience the values that we believe are raising the standards of the premium automotive retail experience.

THE LSH AUTO AUSTRALIA BRAND FILM, IN OUR OWN WORDS, FROM OUR TEAM MEMBERS.

WE DELIVER
EXCEPTIONAL
SERVICE.

WE DELIVER
EXCEPTIONAL
SERVICE.

To deliver on our brand vision and ensure that our customers are at the core of our working lives, all of us at LSH Auto strive towards the same mission – Build trust. Deliver Excellence. Always. In doing that we all adhere to core set of values that drive our every action.

Our Values Are:

To deliver on our brand vision and ensure that our customers are at the core of our working lives, all of us at LSH Auto strive towards the same mission – Build trust. Deliver Excellence. Always. In doing that we all adhere to core set of values that drive our every action.

Our Values Are: